“We’ve been doing this incredible exercise for our clients and they absolutely love it. It’s about defining your brand archetype in business. The character that your brand is MEANT to live out: the hero, the lover, the innocent, the rebel, the sage, and so on. Each of these characters represent who your brand is to the world and the qualities you are as a company on a human level.”—Sunny Bonnell, Co-founder of Motto.
Small Giants struggle against a public perception of not only what success is, but even how they should be running their businesses. For the company working to make a difference in every life it touches, understanding your archetype and what kind of brand your company is DESTINED (yes, we’re talking destiny) to have can put you in a powerful position to affect change in the manner that fits you and your people best.
What does your brand say? Rebel? Hero? Lover? Have you even considered your brand archetype?
Join us for a Fishbowl on September 11 at 1 pm CDT and take some time to consider and evaluate what your brand reveals about who you are to the world. Our Fishbowl will be facilitated by Sunny Bonnell and Ashleigh Hansberger, co-Founders of Motto (and the brains behind the look, feel and essence of our own Small Giants site) and is available exclusively to members of the Inc. Small Giants Community. Fishbowls are limited to eight attendees, so don’t miss out on your chance to figure out exactly what your brand says about your role in the world. If you’re a member, shoot us a note and let us know you want a spot!
About Motto in their own words…
We’ve been trusted with every challenge imaginable — from naming and branding an award-winning organic kids beverage, redesigning a mobile app that immediately caught Apple’s attention, to branding a Canadian audiology merger into the next LensCrafters of hearing. We’ve reinvented an 18 year old family-owned frozen yogurt company, developed a brand from the ground up for a natural foods startup, and designed and built the personal website for multi-million dollar apparel brand Johnny Cupcakes. No matter the challenge, we will help you find your voice, uncover your personality, and create a highly differentiated brand that fuels business success.